Contributors
Ahsan Merchant
Ahsan is a Business Consultant on BBB’s Insights team, based in the London office. Prior to this he served as an Engagement Manager in CEB's Professional Services Practice focused on organizational best practices assessments and implementation. Ahsan started his career at CEB as a Research Associate in 2002 and holds a Bachelors in Business Administration from the Goizueta School of Business at Emory University.
Peter Aykens
Peter Aykens is a Managing Director in the Financial Services Practice at the Corporate Executive Board. He joined the practice in 1991 and across the past 20 years has conducted extensive research in the areas of retail banking, wealth management, personal lines insurance and operations. Peter grew up in Minnesota, received a BA degree from St. Olaf College, studied in Wales at University College Wales, Aberystwyth and earned a Ph.D. from Brown University.
Robert Reed
Robert Reed is a Senior Director and Executive Advisor specializing in wealth management and business
banking. He brings a multinational perspective to business banking and wealth management issues based on
his experience in finance, marketing, and strategy consulting in the United States, Latin America, and Europe.
Previously, Robert served as the research director for the Sales Executive Board, the Marketing Leadership
Council, and the Corporate Leadership Council. Before joining the Corporate Executive Board in 2002, Robert
worked at Dow Chemical, Citibank, and IBM Consulting.
Robert completed the Citibank Account Officer Training Program during his tenure there and holds a BS in
Finance from Miami University of Ohio.
Sara Osborne
Sara Osborne is a senior researcher on the BBB's US team, where she focuses on demand-side research and how banks can better attract, serve, and retain commercial customers. She holds a Bachelor’s degree from Georgetown University and currently resides in Washington, DC.
Sharon Chinn
Sharon Chinn is the head of research for the Council on Financial Competition and the Business Banking Board. She is a 10 -year veteran with CEB and a 20-year veteran in banking. Throughout her career she has held numerous different positions within the Financial Services space including Head of Small Business Strategy and Director of Branch transformation. Sharon’s consulting work includes travelling across the US to conduct benchmark studies on loan origination for small business and middle market. Sharon currently resides in Southern California with her family.